Hypothesis: integrating a Business Intelligence application with a CMR application enhances the latter capability because of the formers higher level of data analysis and exploration capability.
1. Do you agree? 2. Any specific examples of how a BI app actually enhances a CMR application? 3. Would this integration work for any vertical industry or best for just certain verticals?
4. Any industry vertical specific examples? Manufacturing and Consumer Package Goods are what I am seeking info about?