There have been e-mails going around that ICE spreads a virus, but it’s not true. It’s simply an ID that you program in your phone, same as any contact.
From what I understand the trend started as a result of the terrorist attacks in London. The idea is that if you’re found unconscious after an accident or terrorist attack and you have your cell phone with you but no other identification, paramedics can get useful emergency information about you (anything from who you are to what your blood type is) by turning on your cellphone and looking for ICE in your contacts.
ICE is a grass roots sort of movement that may turn out to be a fad. There a couple companies out there already figuring how to make a buck off it though…http:www.icesticker.com for one. They sell “alert stickers” to put on phones to let paramedics et al know you’ve got ICE programmed.
As far as mandating it for DRPs, I think this may be strictly a grass roots consumer movement that will die out on its own. Unless there’s a business case for mandating it (like saving some money on insurance) I don’t think it’ll catch on in the business world. I’ve been wrong before though.