Importance of corporate branding

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Marketing Technology
I'm trying to present a case to the executives of my company regarding the power of corporate branding...the importance of having a singular look and feel across all aspects of the organization and marketing communications. We are an ingredient brand with a portfolio of individual product brands...and of course, each product has its own brand and messaging. Does anyone have any great examples of other B2B companies that do this well and can higlight the rationale for one consistent look-and-feel?
ASKED: July 13, 2011  2:47 AM
UPDATED: October 29, 2012  8:55 AM

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