If product is selected on account can CRM automatically input account into marketing list?

15 pts.
Tags:
CRM
CRM management
Dynamics CRM
Microsoft Dynamics CRM 4.0
I would like to know if there was a way that when a certain product is selected on a CRM account if it could automatically input that account into a marketing list? What steps would I need to take in order to implement this process? I appreciate all the help.

Software/Hardware used:
Microsoft Dynamics CRM 4.0

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