How to write a winning press release

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Marketing Technology
In your opinion, what are the 3 most important pieces to include in a press release? Or if you think there are more than 3, what are they? Can you PR experts provide any best practices for the community?

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Hey

Here are five pointers that apply to every press release you write:

  1. Stick to Who, What, When, Where, How. That’s what reporters want to know. Use that old formula and you’ll never go wrong.
  2. Get attention with a good headline. Your headline probably won’t get used, but it should be calculated to get the reporter’s attention. You can do that by making it funny or catchy (reporters get bored too). Be sure to make it clear right away why the information is of interest to the community.
  3. Include important details but leave out the rest. If the reporter decides to do a full-blown story, she or he can call you for more information.
  4. Always include a short paragraph about your organization.
  5. Always include contact information for the person in your organization charged with talking to the media.
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