How to write a positioning statement

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Marketing Technology
I'm working closely with the product marketing manager and am new to product marketing so he's teaching me everything from scratch. The other day he asked me to attempt writing up a positioning statement for one of our products. In order to not look stupid, I just said "OK!" But I'm not really sure what a positioning statement is. I've Google it and found multiple ways of writing it but not sure what's the right/best way. Can anyone help?
ASKED: November 12, 2010  3:43 AM
UPDATED: October 29, 2012  8:27 AM

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