How to create a great newsletter

6,240 pts.
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Marketing Technology
My company is tossing around the idea of creating a monthly newsletter for customers and prospects. It's an initiative that I need to head up and have never done before. What are the basic steps to building a great e-newsletter?
ASKED: December 17, 2010  7:56 AM
UPDATED: October 29, 2012  9:04 AM

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