How to conduct a focus group

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Marketing Technology
I'm thinking of setting up a focus group for a new product we're offering and I wanted to get some best practices from others as I've never organized one. 

Where do I start? Does the group need to be isolated in an off-site location? What kinds of rewards do you offer? How long of a day is too long? What do you measure? 

 Any help would be much appreciated!!

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