I'm thinking of setting up a focus group for a new product we're offering and I wanted to get some best practices from others as I've never organized one.
Where do I start? Does the group need to be isolated in an off-site location? What kinds of rewards do you offer? How long of a day is too long? What do you measure?
Any help would be much appreciated!!
June 28, 2011 4:55 AM
October 29, 2012 9:03 AM