How do you measure the success of your enterprise social media initiatives?

4,240 pts.
Tags:
enterpise social media
social media analytics

When I first started in Social Media, the goal was to get more followers, more fans, etc.The thought was once we hit critical mass, we’ll figure out a way to make money. That was 10 years ago and it is quite surprising to see companies still engaging in that practice while there are many ways to track the real value of your social media endeavors; and more importantly, what your customers want from you.So is your company still following the old playbook?  If not, what tools and techniques is your company using to track the value of your social media campaigns?



Software/Hardware used:
enterpise social media, social media analytics
ASKED: April 23, 2013  9:09 PM
UPDATED: May 6, 2013  3:03 PM

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