How do I approach management about building a smartphone app?

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Marketing Technology
I have a really good idea for an app for one our products but I need management buy-in. Has anyone had this conversation with management and willing to share tips on how to approach the conversation? Should I bring numbers with me (demand, cost, etc)? Should it be a formal conversation with a bunch of people and a presentation. All thoughts are welcome!
ASKED: November 12, 2010  3:14 AM
UPDATED: October 29, 2012  7:30 AM

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