Global vs. International Marketing

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Marketing Technology
Are 'global marketing' and 'international marketing' considered the same thing?

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Global and international marketing isn’t same thing.

Global marketing is not limited to specific geographic locations but rather involves the
exchange of good, services, and labor anywhere in the world.
Whereas international marketing International marketing is simply the application of marketing principles to more than one country.International marketing is based on an extension of a company’s local
marketing strategy,  to marketing
identification, targeting, and decisions internationally

 

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