Generating and managing social leads

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Marketing Technology
Do you use social media for lead generation? If so, what have you seen to be most effective methods/venues for generating quality leads? Do you or your sales team manage these leads any differently than leads generated through traditional channels?

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I see a lot of potential in Instagram these days but the leads that you can acquire through that platform are mainly freebie seekers. Maybe, get them in your list and then promote campaigns wherein they would not need to shell out money.

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