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 Forms vs. user accounts
Marketing Technology
Is it better to use forms in front of marketing content or to have the user create an account that they have to login to in order to download content? 

From a user's perspective, it seems like it would be better to have an account to save time. Does anyone have any experience with forms vs user accounts? Any best practices here?


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ASKED: June 20, 2011  7:56 AM
UPDATED: October 29, 2012  4:44 AM
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