Josh Bernoff, author of Groundswell, spoke at the recent Business Marketing Association Conference, and he said we should all think of customers as a marketing channel? That means we should see our customers as potential advocates of our firms, people who can influence the decisions of our prospects, and that we should market to them accordingly. What do you think?
June 14, 2011 9:27 AM
October 27, 2012 9:45 AM