Do Readers Really Click “For More Information” Links in B2B Tech White Papers?

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Marketing Technology
Many IT white papers contain "for more information" hyperlinks and email addresses at the end of the document.

The assumption is that a percentage of interested readers will click through to learn more, visit a landing page, subscribe to an email newsletter etc.

1) If you are a technology user (and not a b2b marketer!) do you click on these links?

2) What encourages you to do so?

3) What most annoys or impresses you when the arrive on the destination page?

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