Difference between a case study and a white paper?

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Marketing Technology
What's the difference between a case study and a whitepaper? Do whitepapers have case studies in them?
ASKED: November 11, 2010  6:14 AM
UPDATED: October 27, 2012  8:55 AM

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A case study highlights a customer’s success using your solution (and sometimes shares implementation details and lessons learned), whereas a white paper can be focused on:
 
* Thought leadership, meant to establish the company as a visionary
 
* Education, exploring a hot topic or issue
 
* Technical details about the product or service
 
* Comparing a company’s offering to alternative solutions
 
* ROI, illustrating how companies benefit by using the solution

Case studies are often embedded in an ROI white paper to shore up the company’s claims about the ROI customers can expect to achieve. They can also work in technical and competitive white papers.

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