Did social media kill PR?

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Marketing Technology
In our LinkedIn group, we recently got the following post:

"Is Twitter killing off PR? Somebody got shot recently. The news spread online before it was announced by major networks. Twitter apparently experienced a high of 3,440 tweets per second as the news spread. A premiership footballer had an extramarital affair with some woman off Big Brother, according to Twitter he’s Welsh and apparently quite good (at football). A bloke who talks about cars quite a lot is also trying to suppress a story. It’s all there if you care to look online. We live in a new age don’t we? The communications landscape has changed to such a degree that PR consultants are not needed anymore. PR is dead, long live social media."


Do you agree? Is PR really dead? I'd love to hear your thoughts.

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