Hi fellow marketeers, Can someone please explain the exact difference (i.e. if there is any) between consumer and customer insight(s). I have a feeling the two terms are used synonymously but to me there should be a clear difference between the two. Initial desktop research has not shed any light on this. Please do not reply with personal opinions but rather with an academic reference. Any help is much appreciated! Thanks in advance!
December 28, 2010 7:22 AM
October 27, 2012 8:23 AM