Customer segmentation is the process of dividing a customer base into groups of individuals that are similar in some ways such as age, gender and spending habits. Customer segmentation also called consumer segmentation.
segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries.
Hence customer segmentation is related to segmentation.segmentation allows a seller to closely tailor product according to the needs, uses and paying ability of customers. It allows sellers to
concentrate on their resources, money, time and effort on a profitable
market, target customer which will grow in numbers, usage and value.