Customer Review Incentives

6,240 pts.
Tags:
Marketing Technology
I have two questions about this -

1) Is it right to encourage customer reviews on your site or does it devalue them as they are being posted for a reason other than "this is my honest opinion" ?

2) Has anyone ran a campaign where reviews where on an incentive scheme and was it a success?

Any advice?
ASKED: July 12, 2011  2:53 AM
UPDATED: October 27, 2012  8:21 AM

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