What is CRM?

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CRM
What is a CRM system?

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CRM is an acronym for  “Customer relationship management” .

For a thorough explanation read the wiki page here. 

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  • Subhendu Sen
    A CRM system provides companies with the customer data they need so that they can provide services/products that their customers want or provide better customer service. It allows companies to manage their relationships with current and potential customers. However probably this question originated from a course or something like that. You can link here for more info: http://searchcrm.techtarget.com/definition/CRM
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