We are finding it very hard to get content "seen" by our own paying subscribers, as we tend to only use email for delivery...and beyond spam filters and inbox filters being a constant issue, there is also the issue of email overwhelm, keeping subject lines spicy, etc etc etc. We've tried everything - but now I'm ready to try some new ideas. Social Media? Texting? Voice Broadcast? What ideas have you seen that work...? Or alternatively - what gets your attention enough to open and read an email? And note...these are paying subscribers...so they want our content, they are just tired of email...
April 4, 2011 3:23 AM
October 27, 2012 8:10 AM