Content creation guidelines

6,240 pts.
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Marketing Technology
Do you follow any particular guidelines when creating your whitepapers, data sheets, and case studies? Do you stick to a certain word count? Particular number of pictures/diagrams? Color vs. black and white?

What are some of your content creation best practices?
ASKED: July 25, 2011  5:22 AM
UPDATED: October 27, 2012  7:42 AM

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