BW and SCM Analytics

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SAP
Hello, I am a SD consultant currently studying BW. The first questions I have from my clients is why should they opt for BW if BO offers a "ready-to-use" and "user-friendly" SCM reporting package. I have been researching this question for 2 weeks now - I find a sea of information on BO but nothing specific on BW. I have read white papers, downloaded books, searched SAP site and cannot find any document that can tell me "here from a SCM perspective this how BW can assist your business". Do you knwo where I can find this information? Thanks Silvia

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BW also offers a competing BO offers a “ready-to-use” and “user-friendly” SCM reporting package. The main selling point of BW is that it includes “business content”, i.e. pre-canned extractors, cubes and queries designed specifically to work with standard implementations of SD and the other SAP modules. This business content can be configured and customised to match the configuration and customising in the source SAP system.

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