Yes Blog platform affect SEO…
Here is the Advantages of integrating your blog
Integrating your blog brings a number of significant benefits that, for most companies, provide more than enough reason to choose integration.
I. Visitor benefits:- A (well-written) blog is a great way for visitors to get to know your company because it showcases your more relateable human side.
Many website visitors today expect to find a company blog on your website and would be disappointed if they don’t. An integrated blog creates a more seamless visitor experience.
II. SEO (Search Engine Optimization) benefits:- All backlinks to blog posts will contribute directly to your website’s overall SEO strength because those backlinks are pointing to your main domain. This helps all of your company website pages rank higher in search results.
Simply having more content pages on your site will also help the entire site rank better because Google loves content-rich authority sites.
III. Company benefits:- Having a blog on your company website helps position you as a thought leader, not just a provider of services or products.
Visitors who find your blog post will already be on your company website, that much closer to taking whatever conversion action you are targeting (email opt-in, content download, purchase, etc.).
It’s easier and cheaper to build and maintain a single website. It’s easier and cheaper to establish and promote a single brand.