Best practices for marketing at an event

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Marketing Technology
When marketing your brand/business/product/service at an even what type of collateral and signage have you had good luck with?

Do you bring data sheets and whitepapers? Do you use large signs with text or are you using your signage for visual appeal?

How do you get traffic to your booth? And how do you follow up after the show--a mass mailing?

I'd love to hear from people what does and doesn't work.

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