Best practice for timed appearance of interstitial ads – mobile environment

Tags:
advertising
Mobile
I've checked the IAB website and others in search of a 'best practice" regarding max time for an interstitial ad to appear in a mobile environment - and can't seem to find a clear response.

Anyone have an idea or possible resource for benchmark data?

Thanks!

- Steve
ASKED: September 11, 2013  7:08 PM

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