Average CTR for B2B email campaign

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Marketing Technology
I've heard people say that average for click rates for B2B emails are anywhere between 3-10%, but do they really mean click rates or do they mean click to open rates? I'm much more interested in click to open rates, but I'm afraid the 3-10% average is for click rates? Does anyone have any info on this?
ASKED: July 27, 2011  6:30 AM
UPDATED: October 27, 2012  5:42 AM

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Thanks. We'll let you know when a new response is added.

We calculate click rate against total delivered and our target for last FY was 1.40%.

Opens are not always accurate as many people do not download complete emails but click on the links from the preview pane.

Hope this helps.

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