I've heard people say that average for click rates for B2B emails are anywhere between 3-10%, but do they really mean click rates or do they mean click to open rates? I'm much more interested in click to open rates, but I'm afraid the 3-10% average is for click rates? Does anyone have any info on this?
July 27, 2011 6:30 AM
October 27, 2012 5:42 AM