Average CTR for B2B email campaign
I've heard people say that average for click rates for B2B emails are anywhere between 3-10%, but do they really mean click rates or do they mean click to open rates? I'm much more interested in click to open rates, but I'm afraid the 3-10% average is for click rates? Does anyone have any info on this?
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ASKED:
July 27, 2011 6:30 AM
UPDATED:
October 27, 2012 5:42 AM
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Answer Wiki:
We calculate click rate against total delivered and our target for last FY was 1.40%.
Opens are not always accurate as many people do not download complete emails but click on the links from the preview pane.
Hope this helps.
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