Are intuitive decisions the wrong way to get big data success?

33105 pts.
Tags:
Big Data
Data analysis
Empirical data
During last week's MIT Sloan CIO Symposium, attendees were told that their organizations need to develop data-driven decision-making skills to capitalize on 'big data' technologies. Shawn Banerji, managing director at Russell Reynolds Associates put it this way: "Reliance on empirical data is in. Going with your gut is out." Would you agree with his analysis? Are intuitive decisions the wrong way to get big data success?

Answer Wiki

Thanks. We'll let you know when a new response is added.
Send me notifications when members answer or reply to this question.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Discuss This Question: 3  Replies

 
There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when members answer or reply to this question.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
  • TomLiotta
    I'd guess that it depends on the quality of the intuition. We know that we haven't been able to create programming that can compete with human creative intuitions. OTOH, intuition is currently unexplained, and for most people it's rarely reliable. Without a strong track record for an individual, it's likely to lead to excess waste. -- Tom
    125,585 pointsBadges:
    report
  • Kevin Beaver
    Information and facts are a necessity in IT. However, eliminating the "gut check" is akin to eliminating human wisdom. It's true that you cannot quite explain intuition, but it sure is reliable - more often than not.
    17,625 pointsBadges:
    report
  • mohitPromptCloud
    Big Data based on intuition does not quite make sense. Big Data has to be based on data, and I guess the debate is whether to go for data-driven decisions or intuition-driven ones. I think that for subjective decisions such as hiring the right candidate, it's best to back your decision with intuition, while for decisions that can be backed by metrics and unambiguous insights derived out of data, it makes much more sense to go for Big Data analytics.
    60 pointsBadges:
    report

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to:

To follow this tag...

There was an error processing your information. Please try again later.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Thanks! We'll email you when relevant content is added and updated.

Following