Analytical CRM and Market Research books

pts.
Tags:
CRM
Data analysis
Can anyone recommend a book that would explore how consumer research can be used to increase the value and the use of your customer database? I not looking for a standard MR or CRM book I am kinda looking a combination of both deciplines.

Answer Wiki

Thanks. We'll let you know when a new response is added.

I had seen a book or WP that covered the Analytical CRM and Market Research subject from an executive point of view. It was very good and had a real good ?Show me the bottom line? read to it. Is that what you?re looking for? If so get back to me..

Discuss This Question:  

 
There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when members answer or reply to this question.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to:

To follow this tag...

There was an error processing your information. Please try again later.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Thanks! We'll email you when relevant content is added and updated.

Following