Jul 2 2008   1:57PM GMT

If no one is answering the front door - try the back door

Posted by: Troy Tate
awareness, diagnostics, howto, CIO, blogging, DataManagement, Development, Browsers, troubleshooting, metrics, Performance, web, website, design, customer service, www

I recently went to Target and was going to look at my daughter’s wedding registry to see what she and her fiance had selected. When I got to the registry kiosks, there was a Target team member and a customer having problems getting into the service. The Target team member was on the phone apparently with another store or technical support. I heard things like “This is happening at all of the stores.” “We can’t get it to work.” “How do you reset this thing?”

Since there was another open kiosk, I thought I would try my luck and see what errors may appear. The main kiosk user page is intuitive and I immediately found the wedding registry icon and clicked it as any customer would. The application immediately responded with an error page describing some issues with scripting or something. Ahhhh… so I was receiving the same error as the other customer.

Well, the IT detective side came out in me and I started back over at the kiosk home page. Target designed this page with lots of options and ways to get to information that a customer may be looking for. Along the side of this page I found another link to get into the various registry areas, baby, wedding, etc. I clicked on that topic, navigated my way to the wedding registry and lo and behold… I was able to print out my daughter’s wedding registry while the other customer and the Target team members were still grumbling about the other kiosk.

I want to commend Target for providing multiple navigation means around their website. I would hope this experience would encourage more of the same for other vendors. I know, in IT, we like to restrict how many paths a user can go through an application to get to the same information, but in this case, Target did the right thing and provided good customer service.