Posted by: Ed Tittel
A couple of days ago, a guest post of mine appeared on Anne Martinez’ excellent GoCertify.com website. Entitled “Putting Your Certs to Work on the Job Hunt,” it dispenses advice on how best to describe and position your IT certifications in the context of a professional resume and cover letter when conducting a job search or job application process. The guiding principle is to provide additional information — in the form of keywords or hot “search phrases” — that will help HR professionals and search engines match up job candidates who possess certain desirable skills and knowledge with positions for which they would be well-suited. This makes it easier for humans who may not know all the details about specific certifications — say, the MCSE: Private Cloud, for example — to understand what people who’ve earned such credentials know, understand, and can do. It also makes it straightforward for search engines — say, on a resume posting site like Monster, Dice, or Indeed — to match people up with various skills and subject matters associated with specific job postings.
If you’ll jump onto Anne’s site and take a quick read over my posting for her, you’ll see my detailed examples of how to use buzzwords and search phrases with the MCSE: Private Cloud as the focus for such illustration, too. It shows how to use the right platform and product names, along with specific in-demand skills. This is further amplified in the lengthier description I also provide for that certification suitable for inclusion in a cover letter, which also documents some hypothetical — but very ordinary — project experience relevant to implementation and use of those subject matters as well.
All in all, you’ll find some potentially useful and informative language and coverage in that posting. Please check it out, and let me know if you’d like to add anything to that material, and I’ll be happy to add it in, either on GoCertify through Anne, or here as an addendum to this very post.