IT in the Ad Biz

Sep 2 2008   1:43AM GMT

Macs to Double Marketshare by 2011?

JohnWilder John Wilder Profile: JohnWilder

A Gartner study from earlier this year predicts that Apple will double the marketshare of the Macintosh by 2011. Despite my own reluctance to move onto the Mac for my day-to-day machine, I’m inclined to believe the prediction. It will be very interesting to see how this plays out in the broader IT community.

For those of us in the Advertising business, this is nothing new. If the prediction does come true, it will probably have some impact on us as well. Right now, I think we’re fairly typical of Ad Agency’s – We use Mac’s for Creative, and PC’s for everything else. If there were a change in this mix, I wouldn’t be surprised to see more of a split between Macs and PC’s among our Account Service staff. We’re doing a small amount of this now in situations where Creative staff has moved to Account Service rolls, and it hasn’t caused any unsurmountable issues. Part of the increased market share would also come from Agencies moving from a split to all-Mac environments. I think this is much more likely in smaller Agencies. 

How will this impact other businesses? That will be interesting to watch, especially for those of who have lived in a dual-platform world for a while. Will the increased market share come primarily from smaller company’s? Will we start to see the Mac make some inroads into larger company’s? Will it happen with IT’s blessing, or will IT have no choice? Where will corporate IT find folks to support the Mac and deal with cross-platform issues? Who knows, maybe those of us who have been doing this for a while may become a hot commodity.

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