IT in the Ad Biz, Take 2

When I started this blog several months ago, I did so with the premise that IT in the Advertising business was a somewhat unique niche. I suggested that the people and the nature of our business, our use of two platforms, and our insatiable need for bandwidth and disk space make our version of IT somewhat different. However, at the end of the day - we still do IT, and we face many of the same issues faced by many other IT folks.

I hope that the topics of my posts provide interesting reading, even for those of you who don’t work in this particular industry. I’d also like to ask those of you who might be regular readers to provide some feedback. Are the posts relevant to you because you work in this business, or is it the topics themselves which are of interest?

The Mac vs. PC thing will undoubtedly continue to be a topic I come back to again and again. However, there are other issues which impact those of us in this business, but which might seem very general in nature. Case in point, my recent post regarding the commoditization of IT (Am I The Director of Electricity?) is a topic which has been covered by plenty of bloggers before me. I hope my angle on it was just a little bit different, in that I make a case that the Advertising business may be one of the first to see this trend take hold.