IT in the Ad Biz

Jul 25 2008   2:41AM GMT

Anyone Else Notice an Anti-IT Movement?

JohnWilder John Wilder Profile: JohnWilder

Has anyone else noticed a growing trend in IT bashing? I don’t want to sound like I’m whining myself, but I do pay attention to what’s being written, and particularly about things like the iPhone and the Mac’s push into the enterprise. The articles generally have great relevance to our business, and I do like to keep tabs on what others in my position are doing.

However, what have really caught my eye of late are the comments posted on this and similar articles. There are definitely some folks out there who don’t like IT very much, and it’s interesting to hear the arguments. In this article those of us in IT are accused of using “technical mumbo-jumbo” to stall the entry of Macs into the enterprise and to defend our own staffing levels.

I realize that it’s only one individual’s comment in this particular case, but I’ve noticed quite a few of these comments being posted lately. It’s usually found following an article such as this, where the author is discussing Macs or iPhones in the enterprise, but I’ve seen similar comments with regards to IT getting in the way of other things the user wants to do – it might be installing software or bringing in personal hardware.

We face a tough-sell on this stuff. It’s not always easy explaining our policies and decisions without it appearing to be “technical mumbo-jumbo”. Don’t ignore the public relations element of our job, particularly inside our own companies. I’m lucky enough to be right down the hall from our PR folks, and I frequently tap into their expertise when it comes to selling what we do.

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