Lack of transparency in objectives will lead to uncertainty in planning, structuring, and staffing an entity and in developing an information and communication control system to measure the effectiveness of management decisions. The mission and purpose of all entities, whether for-profit or not-for-profit, must be clearly defined and strategically aligned with every department supporting the organizational formation. Within this context, it has been stated that all entities have a hierarchy of objectives which effectively determine priorities for investment decisions and management actions. At a policy level, these objectives are usually broadly stated and become embodied in the strategic design of the entity. Basic not-for-profit objectives provide the initial guidelines and the unifying force that directs all action as well as enables a baseline for control and accountability through policies.
“View Part I of the Not-for-profit Strategic Alignment series here“