Microsoft Direct Push Technology

Microsoft Direct Push Technology

Hi folks, so I wanted to talk a little bit about push technology as it relates to mobile devices. This is something that RIM has had for a long time with it’s BlackBerry devices. This was one of the major things that set RIM apart from the competition.

For example, push technology is when you get a new email or a new calendar appointment and the server side pushes down the changes to your mobile device without your device having to continously poll the server for changes.

Microsoft introduced this tech to Microsoft Exchange 2003 with service pack 2, and it also exists in Microsoft Exchange 2007. No longer do you need to worry about polling the server for changes, instead you can get instant updates as they happen thanks to push technology.

Unfortunately your older Microsoft based phones will not support this as you require newer Microsoft Windows Mobile software which is usually only supported on newer devices. The new Palm Pre for example also supports this technology and is poised to be quite the phone based on all the hype I’ve been hearing. It will be very interesting to see what portion of the market share Palm can steal from the iPhone and the BlackBerry Storm!

-RP