MoshiMoshi — say hello to a new Bytware ad campaign
Posted by: Mark Fontecchio
Bytware, the System i security software company that brought you the i5virus game, has another ad campaign in the works that will include some interactive Flash games.
MoshiMoshi (“moshi moshi” is a traditional telephone greeting in Japan) will be launched at the Common conference in Nashville later this month, and will follow the trials and tribulations of the various characters in a fictional corporation. As the different characters come across various dilemmas involving IT security, users playing the game can decide what the characters will do. Some of the characters have humorous names — the accountant’s last name is “Sudoku,” for example, while the boss’s last name is “Ono.” As people play the game, their decisions for what the characters should do will affect how the game continues and ends.
The games will take place in eight episodes over eight weeks — one a week — with prizes awarded each week to users who play the game. Some potential prizes will include educational literature, free software licenses, and free security consulting.




