The iSeries Blog

Mar 12 2009   3:17AM GMT

IBM pushes iLoyalty Blitz to customers



Posted by: Mark Fontecchio
Tags:
System i hardware
system i maintenance

In an attempt to convince AS/400, iSeries and old System i users to upgrade, IBM is pushing an incentive program that it has internally dubbed iLoyalty Blitz.

The goal of the program is to be able to sell a new Power Systems machine to an end user in two phone calls. The first one is an introductory call to sell the general benefits of a new server over maintaining and old one, and is also in place for the sales rep to get info on the end user’s environment. The second one is a follow-up with a more detailed pitch that also includes discounts and more benefits to help close the deal.

The main crux of the sales strategy is to prove that the cost of buying a new Power Systems server is actually less than maintaining an old System i, iSeries or AS/400. From the story: “If you don’t have the cash and you are using an older box, then IBM wants you to look at your maintenance bills.”

Some internal IBM documents then spell out different examples of how users can presumably save more money in maintenance costs than they’re paying in capital costs to buy a new Power Systems server. One example compares the maintenance costs of an old AS/400 or iSeries 270 with a new Power Systems server, saying a user could save more than $600 a month in maintenance savings, which amounts to more than the approximate monthly lease cost of about $500 a month.

 Comment on this Post

 
There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when other members comment.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to: