This is something that was announced previously, and is now generally available.
“Increasingly, customers have standardized on VMware vSphere® as the core of their data centers,” said Mike Clayville, vice president, product marketing, cloud infrastructure, VMware. “To help maximize the value of their investments in VMware vSphere, customers require purpose-built, integrated solutions to more efficiently manage, optimize and protect their virtualized environments. We’ve made it convenient for new and existing customers of VMware vSphere to enhance the core capabilities of their virtual infrastructure with vCenter™ Operations Management Suite™ and VMware vSphere Data Protection Advanced™.”
A single SKU that includes vCenter Operations with vSphere 5.1. I think vCenter Operations is important and useful software that most customers should be using. You can find more info about this marketing package here, and download the software here.