Lexar, a leading global brand of flash memory products, today introduced the industry’s first 256GB Secure Digital Extended Capacity (SDXC™) UHS-I memory card, the Lexar® Professional 400x SDXC UHS-I card. The Class 10 card leverages the SD 3.0 specification to dramatically accelerate workflow and allows photographers to capture, store, and transfer a large number of high-quality photos and extended lengths of 1080p full-HD and 3D video with a minimum guaranteed sustained read transfer speed of 60MB per second

The Professional 400x SDXC UHS-I card comes with a limited lifetime warranty and free dedicated professional technical support.

The Lexar Professional 400x 256GB SDXC UHS-I card will be available in October for purchase with an MSRP of $899.99 from Lexar.com and leading retail and e-tail outlets worldwide.

So at 899$ you still get some extras in the package like recovery software and that limited lifetime warranty mentioned above, but boy will you be kicking yourself when the more vendors start releasing these cards, and Lexar’s card drop by probably a couple hundred dollars! Hey its the way of the world, but if you want it first, you’re going to have to pay to play.