The lead is just the beginning…

Nasya76 — Fri, 01 Jul 2011 05:07:39 +0000

As the quarter draws to the close, many marketers are turning to the same task: metrics. We’re all seeking to report how well our marketing programs have gone this quarter or explain why a certain campaign may not have performed as well as we anticipated. To that end, determining how many leads were generated due to those programs is just one piece of the puzzle. How many of those leads were qualified? How long did it take to convert those qualified leads into opportunities? A sale is a story and the lead is just the beginning. If we don’t know the whole story, we will never know if it had a great ending.

Qualified Leads: Fact or Fiction?

Nasya76 — Mon, 16 May 2011 18:22:19 +0000

Lead generation. It’s the ultimate goal of all marketers yet one of the most subjective aspects of a marketer’s responsibilities. While a lead may be fairly easy to generate, a qualified lead is almost enigmatic at times. For some in Sales, a qualified lead is someone who not only needs the product and/or solution he or she is selling but, also has the funds and meets the criteria of the target customer. As most marketers know, those “qualified” leads aren’t dropping from the sky or knocking down our doors. Finding qualified leads requires creativity and hard work, and a little “right place, right time” doesn’t hurt. Lead generation, qualification, and nurturing are all key to keeping your sales pipeline full and providing your sales team with what they need to help succeed. We’ll explore all things lead in this blog and I encourage you to provide your feedback. Here’s to filling the pipeline.

Filling The Pipeline » Lead Qualification

The lead is just the beginning…

Qualified Leads: Fact or Fiction?