Lead generation. It’s the ultimate goal of all marketers yet one of the most subjective aspects of a marketer’s responsibilities. While a lead may be fairly easy to generate, a qualified lead is almost enigmatic at times. For some in Sales, a qualified lead is someone who not only needs the product and/or solution he or she is selling but, also has the funds and meets the criteria of the target customer. As most marketers know, those “qualified” leads aren’t dropping from the sky or knocking down our doors. Finding qualified leads requires creativity and hard work, and a little “right place, right time” doesn’t hurt. Lead generation, qualification, and nurturing are all key to keeping your sales pipeline full and providing your sales team with what they need to help succeed. We’ll explore all things lead in this blog and I encourage you to provide your feedback. Here’s to filling the pipeline.