According to a recent article on our sister site, SearchCIO.com, “blogging is so over.”
The article culls predictions from nearly 50 reports to draw a short list of conclusions about coming IT trends. These trends include:
- The 10 biggest IT outsourcers will experience a 40% dip in market share by 2009.
- The total cost of owning a PC, on average, will be cut in half by 2010.
- The blogging craze will peak this year.
This last call, that the future of blogging looks bleak, is counterintuitive — blogging seems to be alive and well. After all, Oracle’s corporate Web site alone hosts dozens of blogs, not to mention the hundreds of independent bloggers out there who are posting their own thoughts and tips about Oracle. Plus, as the article mentions, anyone can do it, and potential readership is virtually unlimited.
According to Gartner, the life span of an average blog is only three months — but maybe this just points to a process of natural selection? Perhaps blogs as a species are evolving, and in time only the fittest will survive, with even more readers due to reduced competition.
What do you think? Is blogging on its way out, or has it only just begun?
- Elisa Gabbert, Assistant Editor