Oracle’s “Enterprise 2.0″ vision
Posted by: Tim DiChiara
So Oracle thinks “wikis” and “mash-ups” are going to storm the enterprise? That was some darn quick bandwagon jumping — those terms have barely entered the popular lexicon!
In case you hadn’t heard, Oracle’s new J2EE-based WebCenter Suite is the newest component of the Fusion Middleware platform and is available as an option for the Oracle App Server. Oracle says the suite lets developers create an environment that increases worker productivity by combining Web 2.0 services with transactional processes, business intelligence data, communications such as instant messaging and RSS feeds, and structured or unstructured content. Reaction to the release has been mixed: positive and negative.
Sorry to rain on Oracle’s parade, but these sorts of “Web 2.0” technologies may be great for waxing eloquent about one’s cat, or about the latest band on the teen goth scene, but will they ever become a useful presence in the corporate world. And should they?
The notion of “Enterprise 2.0″ has been floated out there in the blogosphere, defined as:
…the use of emergent social software platforms within companies, or between companies and their partners or customers.
Some examples include:
- DrKW’s internal blogs and wikis
- Rite Solutions’ prediction markets
- Enterprise tagging
- R&D departments’ use of Innocentive to find solutions to problems that have been stumping them.
- MK Taxi’s ability to connect mobile phone users in Tokyo directly to the driver of the cab closest to them, bypassing the dispatch center altogether.
- Employee blogs
However, so far it seems like a stretch that blogging and wikis will become more than just a trendy diversion and productivity-killer. Given the extreme time crunch faced by the vast majority in corporate IT these days, who has the time to do this? Do you?
Of course, I’m ”old school” and could very well be wrong!
Cheers, Tim



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