Posted by: Mark Fontecchio
Oracle enterprise content management, Oracle Fatwire
Oracle announced this morning that it will buy FatWire Software to bolster its enterprise content management portfolio.
FatWire calls itself a “Web Experience Management” (WEM) company, the idea being that companies’ connections with their customers are increasingly online. In an announcement, Oracle said FatWire technology would work together with Oracle Fusion Middleware and Enterprise Content Management software products, among other things.
Oracle also said that technology from FatWire – based in Mineola, N.Y. – will help Oracle customers “seeking to build a unified customer experience across channels.”
Oracle did not disclose terms of the deal, which is expected to close in the middle of this year.
Last year FatWire signed a reseller agreement with EMC, so it will be interesting to watch how that relationship develops once Oracle completes the acquisition. There has been some tension recently between Oracle and EMC over Oracle’s support of and competition with VMware, which is majority owned by EMC.