» VIEW ALL POSTS Jan 17 2007   3:03PM GMT

Oracle aims at midsize retailers



Posted by: Derek Kuhr
Tags:
Oracle applications

Last week we posted an article detailing two new retail products Oracle was set to release at the National Retail Federation convention in New York City this week. Well, I guess we left one product out. (So sue me.)

In addition to Oracle’s new Retail Promotion Planning and Optimization and Returns Management software — two packages designed to help retailers get more out of special promotions and overcome the problem of fraudulent returns — Oracle also released Oracle Retail Merchandising Standard Edition.

Aimed mainly at midsized retailers, Oracle Retail Merchandising Standard Edition is a slimmed down version of Oracle Retail Merchandising, and Oracle says it’s easier to get up and running than its more robust sister application and similar offerings from competitors like SAP AG.

The Standard Edition package helps retailers handle core merchandising activities such as inventory replenishment, purchasing and vendor management. Oracle says tool sets included with the software make deployment a breeze and let retailers more quickly realize a return on investment.

But I guess that’s for the retailers to decide. And according to one retail industry analyst — Nikki Baird of Cambridge, Mass.-based Forrester Research Inc. — it could be a little while before they find out because retailers are generally slower than other industries when it comes to adopting new technologies. Looks like Oracle has some selling to do.

For more on Oracle’s activities at this week’s National Retail Federation convention, read this article and stay tuned to our new page.

– Mark Brunelli, News Editor

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