Oracle and other major software vendors like SAP, IBM and Microsoft are either making or planning to make a big deal about Web 2.0. And, according to one prominent industry analyst, a primary motivation for this may be their desire to stave off an impending attack from search engine giant Google.
Google, says Jim Murphy, an analyst with Boston, Mass.-based AMR Research, has started putting together a suite of collaborative enterprise applications. And while no one knows exactly what the suite will look like, Murphy says it’s a safe bet that it will incorporate so called Web 2.0 technologies like blogs, wikis, and RSS feeds.
“Google is poised to introduce an alternative to the traditional way of getting at enterprise information,” Murphy said. “They’ve been demonstrating this capability on the external consumer Web for some time and, if you’re talking about Web 2.0 types of trends, [some] of the expectations really come from the Google experience.”
Oracle this week introduced its new WebCenter Suite, a set of tools that adds an interaction layer to Oracle applications, giving users the ability to collaborate via blogs, wikis and RSS feeds. Oracle says WebCenter will serve as the foundation of the user interface to Oracle’s Fusion Applications when they debut beginning in 2008.
And while providing insight into the user interface is a significant step forward on the road to Fusion, says Murphy, it’s not Oracle’s only motivation.
“They’re all trying to fend off Google,” he said.
What do you think? Does Oracle have something to fear from Google? What about IBM and SAP, or Microsoft for that matter?