When last year’s Sales Force Automation (SFA) rankings for Gartner’s Magic Quadrant were released, it seemed like Oracle’s E-Business suite and PeopleSoft CRM had lost some of their magic, as they were noticeably absent from the annual list.
Has the trend continued this year?
It looks that way. Once again, Oracle CRM made the leader’s quadrant of the 2009 Magic Quadrant for SFA, but Oracle’s Siebel CRM and Oracle CRM on Demand were the CRM products that were recognized.
Gartner describes leaders of SFA as demonstrating a “market-defining vision of how technology can help the top sales executives achieve business objectives.” According to Oracle’s press release, Gartner places vendors in a particular market segment by their “completeness of vision and their ability to execute on that vision.”
So how does Oracle Siebel CRM and CRM on Demand fit in?
Oracle Siebel CRM helps organizations get maximum top-and bottom-line growth with a mix of transactional, analytical and engagement features, according to the press release. And Oracle CRM on Demand offers a Software-as-a-Service (SaaS) platform with advanced core CRM functionality and features for all different types of companies.
Oracle continues to make advancements in its CRM capabilities, such as its recent collaboration with Google — a partnership that may help them compete against Salesforce.com, which was also named a leader in this year’s SFA Magic Quadrant. The Oracle-Google collaboration includes a beta version of its Oracle Gadget Wizard for Google Apps and Oracle Siebel CRM support for Google Apps like Google’s Secure Data Connector (SDC).
How much do you think Oracle CRM has advanced in the past year? What do you think Oracle is doing well with CRM and how do you think it could improve?